Interior Design Marketing

It is estimated that only one in every five interior designers has any kind of formal marketing plan. They usually only market when business is slow and they more or less advertise in an impromptu manner. There are several ways to work on your interior design marketing. I will just name a few of the many ideas.

If you want to market your interior design business and see results, follow some simple guidelines to put you ahead of the game in your industry. You should first research your competition. Learn what they are doing to attract business. Find out where they are marketing their business and who they are targeting.
Take several pictures of your work and publish them in trade publications. Also include any specials or other items of interest you want to promote. Arrange speaking engagements whenever possible and have a professional sounding, well prepared speech ready.

Another great idea for interior design marketing is to create a portfolio with plenty of samples of your work. Put it together in a format that is easy to add new items or update. Rent a booth at trade shows or buy advertising time on radio or local television stations.

Any lead is a potential customer. Don’t presume any lead is not worth the effort. Even if a particular lead does not turn into a future customer, they may send others your way if you keep a professional demeanor and treat each lead special.

If all else fails, don’t forget cold calling. Okay, calm down. Take a deep breath. I know, I know, cold calling is every business person’s least favorite part of the job. However, for every ten cold calls, you will receive one positive answer. So if you make ten calls and you get one appointment, that’s one more than you had before. Persistence is the key in cold calling. It will be frustrating and discouraging if you make 25, 50 or 100 calls and get no more than one or two appointments but don’t give up. It will pay off in the end.

If your current clients are happy with your services, ask them for referrals. If they are truly pleased with what you have to offer, they will be happy to send more business your way. Equally important as gaining customers is keeping customers. Be sure you keep your clientele happy by resolving issues as soon as they arise.

Always, keep a positive attitude and display confidence in your demeanor. People will be more likely to hire a self-confident business professional. Give your customers a reason to come back. Offer something that your competition doesn’t offer or find a unique way to promote your business. Anticipate a client’s needs or questions and have the solution ready.

Following these simple tips and ideas will not only help you generate business, but will help you keep that business for years to come. Not only will you keep the business of loyal, return customers, soon you will be receiving the majority of your new business from referrals from satisfied customers and your client base will continue to grow.

Career Spotlight – Interior Designer

Life as an interior designer is never dull. You will be able to utilize your creative streak on a daily basis in order to meet your clients needs and exceed their expectations. Interior designers are by their very nature, creative people who are also dynamic and always open to learning about new trends and being unique. Once you have made a name for yourself as a quality interior designer, you may find that the work literally comes to you. That is why it is vital to put 100% effort into every job you undertake, as well as work on building a portfolio and creating a brand for yourself or your interior design business.

You can become a qualified interior designer by attending a course at a college or design school. You do not need to attend university to become an interior designer, although many people complete arts degrees out of interest and expanding their creativity.

Some tasks that interior designers must undertake regularly include:

– Determining the clients needs
– Making the best use of available indoor space
– Determining color schemes as appropriate to the environment
– Choosing fabrics, furniture, art, lighting, materials and other aspects of the interior according to client needs
– Conducting presentations
– Developing design plans

Many interior designers work for themselves. Starting your own business is a good idea if you want ultimate control, but keep in mind you will also have to control all the book work and finances and this can take away from the designing aspect. Of course, you can hire a helping hand to assist you with the administrative tasks but you will need to be making enough money to pay their wage as well as provide yourself with sufficient income.

You may choose to become an expert in a certain type of design or certain building type. For example, there are expert hotel interior designers and also those specializing in retail store design, corporate offices, residential housing, luxury apartments and much more. The opportunities are endless.

Interior design is a rewarding career and one that is ever changing. You must be able to keep up with new trends by studying magazines, periodicals, websites and industry publications. As long as you have an eye for creativity and can keep your clients happy, you will have no problem either running your own interior designer business or working for a company.

Does a Career in Medical Interior Design Interest You?

Are you interested in a career in Interior Design? The professional interior designer can focus their skills and knowledge in many areas. Many designers focus only in commercial design such as medical interior design. Other designers choose to work only in residential homes. Some do a little of both even. While attending interior design school you may discover your design niche. If not, do not worry about it; just gain as much experience as possible in many areas of interior design.

If designing a medical office it is important to remember that the design layout is based on the available space in the office. Try to design a plan that can be added to as the business grows and develops.

Medical interior designers use their skill and creativity to organize and plan office spaces in buildings and homes. The designer will oversee the project from its beginning right through to the completion date. Interior designers are the key contributors to the color scheme, furnishings and the furniture of any design project.

Medical interior design involves the designer working with the customer and the architects to come up with a design or plan that keeps the client happy plus stays within budget and conforms to the local building codes. An interior designer is also responsible for the flooring, all the fittings, decorating and the plants.

There are many top notch schools that offer degree and or diploma programs in Interior Design. Students can also obtain an Interior Design Degree from an online interior design school. This type of education is very popular among people who cannot commute to a school or for people who still need to work full time while getting a degree.

Whether you want to focus primarily on medical interior design or any type of interior design specialty, it is important to have as many contacts as possible to jump start your career. Forge these contacts while attending school. These contacts will benefit you immensely once you have graduated.

Medical interior designers need to be creative and be able to visualize interior spaces. A designer must be able to communicate their ideas to their clients. Computer skills are essential as most designers use CAD (computer aided drawing) software now to enhance their ability to meet their client’s needs. Your ability to work with and manage people should be very good since you will be dealing with many different types of clients and contractors in order to get a job finished on time. Medical interior designers need to be able to work with a budget and calculate costs associated with each job.

Try to work with experienced designers to gain more knowledge and skill when first starting your career. There is no definitive career path in interior design, you could start out working in residential homes then find yourself designing restaurants or working as a medical interior designer. The idea is to build your interior design portfolio as your career progresses. An interior designer also does not have regular working hours due to the nature of their work. You could spend your time between your office studio, meeting with clients and overseeing active jobs.

How To Tell If A Career In Interior Design Is Right For You

It is a myth that one is always sure of what career path they should choose, or what their life’s work will entail. In fact, many young people in fashion colleges or other universities remain unsure of what they really want to do throughout the process of obtaining their various degrees. However, you might have an inkling of a career path inside of your natural passions. For instance, an interior design school education might be right for you and you don’t even know it yet! Read on to see if you can identify with any of these vital signs that could point you towards a rewarding career in design.

Take a moment to ask yourself a few simple questions. Do you have an interest in spaces? When you are in a new place do you pay a lot of attention to your surroundings? Are you often making changes to your house or apartment and its design elements? Are you creative and artistic? Are you crafty? Do you work well in a group or team dynamic? If you have answered yes to some or all of these questions, an interior design school degree might be just what you need to get your career off to a great start. The experience you will get at a top-notch design college will prepare you with the knowledge and skills you will use in any number of rewarding professional projects. For instance….

1. Artistic and technical foundation. Design students will learn how to draft plans for a space and communicate those plans to others. They will also familiarize themselves with a number of different design and construction methods and materials to create and furnish a space. Additionally, students learn how to accent a space with textures, colors and light.

2. Communication. A strong interior design degree program will also emphasize to its students the importance of interpersonal communication skills in the professional world. Often, a designer working on a project will be responsible for communicating with several different people all at once. Between clients, contractors and a design team, you must learn to command attention and also to listen carefully.

3. Strategies. Another important skill you can practice at design college is how to strategically plan out all of your projects and work. It is common for somebody in the interior design business to work on several different projects at once, often with demanding time constraints. A strong designer will carefully plan out their schedules and installation dates so they can satisfy their clients with a job well done.

An interior designer is somebody who possesses a wide variety of skills. A good designer must obviously be creative, artistic and have a knack for, well…design! But that is far from all. A truly good interior designer must also be innovative, precise in their designs and able to communicate idea and plans both to clients and to their work staff. An interior design school can teach you a lot of technique, but the true interior designer’s flair must come from within. Do you have what it takes?